What is the most valuable brand in the world? Apple, Google, IBM or Microsoft?
Advertising gurus whose job is to tell us how products and brands are valued worldwide said Sunday the world 's leading brand is now Apple.
The Financial Times said yesterday that Apple, maker of the ultra-popular iPod, iPho nes and iPads, surpassed Google as the world 's most expensive brand, citing $ 153 billion as Apple's current value.
BrandZ Top 100, compiled by Milward Brown of the advertising company WPP, the ranks of global brands and products by their real and perceived, from clothes to cars, banks, the new group of million sellers, suppliers of telecommunications .
The Financial Times said yesterday that Apple, maker of the ultra-popular iPod, iPho nes and iPads, surpassed Google as the world 's most expensive brand, citing $ 153 billion as Apple's current value.
BrandZ Top 100, compiled by Milward Brown of the advertising company WPP, the ranks of global brands and products by their real and perceived, from clothes to cars, banks, the new group of million sellers, suppliers of telecommunications .
According to the report, Apple has increased its brand value by a stratospheric 859%, having increased its value for money? 3 billion to $ 137 billion in just two years.
Apple's current market capitalization is currently $ 319 billion, five times higher than its total stock value in 2006.
The internet search engine Google, displaced no. 2 place, has a market capitalization of 172 billion dollars.
brand value is calculated by holding ranking based on factors such as the brand 's contribution to profit, the value of intangible assets and measures of customer perception. {60}
The world 's top 10 other brands are mostly high-tech companies like IBM, Microsoft and telecommunications giant AT & T. supplier
Category Article Google, IBM or Microsoft?, What is the most valuable brand in the world? Apple
